Apple appears to be partnering with all four of the big US carriers with a new iCloud introductory offer.
Customers upgrading their iPhone plans get recommended to visit a special iCloud link (first discovered on this Reddit thread), which lets customers get 2 free months of the 200 GB iCloud tier, ostensibly to ‘get ready for your new iPhone’.
The offer is only available to new iCloud customers in the US, and automatically renews if not cancelled at the normal $2.99 pricepoint.
As this offer will be presented to iPhone upgraders, the pretence of the copy is that customers can use this 200 GB bucket to ensure their current phone data is safely backed up.
The copy of this promotion even implies it, it effectively says that 200 GB is ‘enough space to safely back up all the important things on your iPhone’, and that the free tier are not sufficient.