By Ikenna Asomba

Poised to enhance the skills and knowledge of Nigerian media practitioners to enable them deliver competently, as well as position themselves for opportunities within and outside the media industry, the British Council Nigeria, will be holding a Capacity Building Workshop for Nigerian media practitioners at its Victoria Island, Lagos, premises on Friday, November 3, 2017.

As Registrations have closed because of the attainment of full capacity, interested participants who were unable to register to attend the workshop face-to-face, can join the Facebook Live session via @BritishCouncilNigeria.

A statement by the British Council Nigeria, said: “We are hosting a capacity building workshop for the media/press men in Nigeria. The aim of this one-day master class is to improve and enhance the skills and knowledge of the press men to enable them deliver on their jobs competently and position themselves for opportunities within and outside the industry.”

On the Event Sessions, the statement read: “Personal branding for journalists: Journalism is not
respected as it should be by corporate organizations and PR firms. This aspect of the workshop will show the journalists ways of packaging themselves and their careers as brands.

“Content Optimization for journalists in Nigeria: This session will offer the journalists required basic skills to optimize their content for the online space.

“Conflict sensitive journalism: This session will aim to ensure journalists understand the effect of their work and roles during conflicts and can better appreciate how important their role is in a conflict.

“Collaborations in the media space – Nigerian media/International media: This aspect of the workshop willMhighlight the opportunities for collaboration and what the benefits are.”


The Facilitators for this one-day master class include:

Peter Ogbu Okwoche

Senior Broadcast Journalist, BBC World News London. Peter Ogbu Okwoche is a broadcaster and has been in the
broadcasting industry for 25 years, with over 14years of them spent at BBC. He joined one of Nigeria’s leading publications, Hints Magazine in February 1996. And in 2002, he resumed active broadcasting at Rhythm 93.7 FM. While at Rhythm, he presented numerous programmes including the breakfast show, Morning Drive. In 2004, Peter’s talents were snapped up by the world’s leading broadcasting organisation the British Broadcasting Corporation.

Lampe Omoyele
Managing Director, 141 Worldwide. Lampe Omoyele is a respected marketing expert with over 25 years’ experience gained with leading multinational companies.
Mr. Omoyele has held numerous leadership positions such as marketing director roles at Cadbury, Airtel, PZCussons and GlaxoSmithKline and Managing Director, Nielsen West Africa. He is currently Managing Director, 141 Worldwide and Co-creator, the
Lucent Consulting Company.

Lauratu Umar Abdulsalam
Media Engagement Advisor, Palladium Lauratu is a Communication Specialist with expertise in
Behavioral Change Communication and Media Development. She was the Component Manager for Media in the Nigerian Stability and Reconciliation Programme (NSRP), a five-year DFID funded programme which focused on Conflict Sensitive Communication in NSRP target states. She was a former staff of Lowe Lintas, Initiative Media, TPT, served at various times as General
Manager (Brands & Marketing) at Leadership and Blueprint Newspapers.

Abasiama Idaresit
CEO/Founder, Wild Fusion Abasiama Idaresit is a technology entrepreneur and CEO/Founder of the Wild Fusion, Africa’s leading independent digital marketing organisation with operations in Kenya, Ghana and Nigeria. Listed by Choiseul Institute Paris as one of Africa Economic Leaders for Tomorrow, Mr. Idaresit is known for bootstrapping his technology startup into a successful business across three African countries. A graduate of Information Systems from London School of Economics and MBA from Manchester Business School.

Recall that the British Council was established in 1934 and has been in Nigeria since 1943. The British Council focuses on capacity building and sustainability in the designing, developing and delivering of its programmes.

Wherever possible this is inputted from the beginning and thereby offering its partners the support they need to take ownership and stay successful. This also increases the impact to investment ratio and value for money of its programmes.

The British Council believes that in the long term, this capacity building programmes help to deliver real change to scale.