President Kagame of Rwanda holding official jersey of Arsenal with Arsenal Officials. Photo credit: Edge

By Bartholomew Madukwe with Agency report

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, has explained that the club’s three-year partnership with Rwanda was an exiting thing that will see them support the country’s ambition to build their tourism industry.

He said: “The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.

“The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”

The three-year deal will also see ‘Visit Rwanda’ become Arsenal’s official Tourism Partner. The ‘Visit Rwanda’ logo will feature on the left sleeve of all teams next season.

Arsenal’s new kit for season 2018/19 was unveiled on Tuesday (May 22), reports CNBC Africa.

Though one of the smallest countries on the African mainland, Rwanda has low corruption compared with neighbouring countries, Rwanda has low corruption compared with other African countries.

Rwanda is one of the fastest growing economies in Africa with a booming tourism sector that has seen the number of visitors double in the last decade. The country’s National Parks are attracting a record number of tourists due to growing numbers of wildlife including black Rhinos, lions, zebra, chimpanzees and the famous mountain gorillas.

Rwanda Development Board Chief Executive Officer, Clare Akamanzi, stated “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country.  Rwanda is a country pulsing with energy, creativity and innovation.

“Visit Rwanda and discover why we are the second fastest growing economy in Africa.  Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.

“Renowned for our incredible and unique Mountain Gorilla tracking experience, tourists can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the touristic attractions available while in Rwanda.”

Rwanda is ranked as the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and economic competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.